In January 2012, VARCITY debuts in PITTI IMMAGINE UOMO FW13 with the first exclusive collection. Since then it has become a reference to those who define their style as Urbanwear with an innovative and cutting edge attitude. At the time, the core was the interpretation of varsity lifestyle with a special focus on the rivisitation of the bomber jacket as the iconic product always present in the brands collections. VARCITY is well known for its sartorial approach, style and authenticity in sportswear and menswear, regenerating its concept with constant progress. The solid and constant growth of Varcity has gone through our multibrand stores, that are now 40 of the best doors worldwide growing season by season. Over the recent history, VARCITY has cooperated with the most important and innovative underground and mainstream artists in the Italian music field together with the most popular Djs for their public appearances and official videos.